How to keep calm and carry on in times of crisis



how to keep calm and carry on in times of crisis with Femke Kroes and Hadleigh Fischer_picture of a man with sticky notes
Picture by Luis Villasmil on Unsplash

Podcast episode #19 – How to keep calm and carry on in times of crisis

Times of crisis are not about pushing ourselves and making as many sales as possible. It’s more about finding a balance between our well being and getting back to the core of our business. So, what can we do for ourselves and for our businesses? How do we keep calm and carry on in times of crisis like the Covid-19 outbreak? We asked a business coach Femke Kroes and mental fitness entrepreneur Hadleigh Fischer.

Introduction to Femke and Hadleigh

Femke is a Dutch business mentor who supports startups and small business owners to become and remain successful ( She has lived in Switzerland for six years and is also an owner of “Kroes Communication“, where she advises companies on their communications skills. You can read more about Femke in our blog post: “How to start any venture and be successfull

Hadleigh is the Australian founder and managing director of “Resilience Agenda” which is the fastest growing mental health awareness and positive action organisation. It is his goal to raise awareness of the importance of mental well being using mental fitness practice. You can read more about Hadleigh in our blog posst: “Mental Fitness thanks to Resilience Agenda

Get comfortable in the new situation

To begin with, Femke states that the most important thing is to sit back, take a deep breath and prioritize. With all the distractions of everyone working from home and home-schooling kids, it is important to adjust to the situation and focus on yourself and your family first. Start feeling comfortable in your new setup. This will help you to:

– learn not to get distracted by your new environment,
– use the time to remember why you started your business,
– go back to the basics.

Go back to the core values

Going back over your values and the reason for starting your business is something that Hadleigh also agrees with. Additionally, Hadleigh suggests: “It is vital to think of a strategy rather than rushing into action”.

In fact, Femke stresses the importance, now more than ever, to think about not only what you can do now, but to incorporate how that contributes to the company and what you stand for. Especially, in view of the fact that there will be a life after corona.

Hadleigh reminds us that optimism is a skill that can be learned in times of crisis by ways of looking at the opportunities that arise. If we stop focusing on the ‘why me?’ question, there is room for action. Begin by asking yourself the three P’s. “Is this:

– permanent?
– pervasive?
– personal?

Set up a structure

And don’t forget the importance of structure. Femke suggests you make sure that you divide your day into business related activities and non-business-related activities. Furthermore, Hadleigh suggests the following to help you:

– Be conscious of where in the house you do certain things like work and sleep.
– Be structured about your time and learn to allocate only restricted time to do certain activities.
– Prioritize by using the 20/80 rule. 20% of your effort delivers 80% of the outcome. Therefore, decide which action adds actual value to the customer or your business.

Act according to the bigger picture

Both Femke and Hadleigh agree that whatever you do now, don’t do it just because of times of crisis. Do it as part of the larger picture. Otherwise, you risk to appear as if staging an act. Think about who the clients are that will stick with you throughout the crisis. Remember your core principles and ask yourself, what problems you are solving with your product. If it is crisis-oriented, it won’t hold later. So, think about the post crisis world and ask yourself where do you want to stand in six, or twelve months time.

Lookout for the future

Finally, looking ahead, Femke believes that you always come out stronger after a crisis. You learn to think differently and to seize new opportunities. This in turn will give you, the entrepreneur, the confidence and knowledge that you are able to cope with the next crisis.

Hadleigh suggests that getting through a crisis is a skill you can learn. It is as much about getting to the core of your business, as it is about personal development. Hadleigh hopes that companies will continue along the path of taking the whole person into consideration including everyone’s mental health. “It’s easy to get hung up on technology, but the greatest asset is people and investing in people could be one of the big lessons from the current crisis.”

How to keep calm and carry on in times of crisis with Help’n’Trade?

If you would like to lern more on “how to keep calm and carry on in times of crisis”, we suggest watching our video conference above. Alternatively, you can also get in touch with Femke or Hadleigh via their websites or connect with them via LinkedIn below.

… and how can Help’n’Trade help you keep calm and carry on in times of crisis? On Help’n’Trade mobile application you can create your own offers or request help under a minute. Times of crisis require flexibility and experimenting and Help’n’Trade application is perfect for that. Experiment and get the feedback from the market, make special offers and get feedback from your customers. Give it a try and let us know what you think via your preferred social media channel.

If you’d like to learn more about Help’n’Trade, read our blog post, where we introduced Help’n’Trade or read the about us page.

If you want to stay in touch or appear on the podcast, contact us via our social media channels.

Our team