Podcast episode #14 – Building a video production company by yourself with Saskia van Ooijen

Saskia von Ooijen came to Switerland two and a half years ago after seventeen years working in radio and television. Arriving in Basel she wondered what now?
Realizing the importance of videos in all areas of entrepreneurship Saskia began to set up her venture in video production and founded YourBestBusinessVideo.com. In fact, Saskia took it one step further when she started to offer workshops in video production with just your mobile device.

What sets Saskia apart

Saskia’s passion lies not only with the people she meets and their quests, but also with the filming and editing of the process of what her clients produce. As an experienced journalist, Saskia says it is her job to ensure a relaxed and interesting interview that helps bring out the essence of what her clients want to portray. Her main goal in the video making process is to help the client find out what their message is but also what is it that they want to hear.

Video making as a voice of the future

It is important to have good videos, as selling your product is much more effective with a short film. According to Saskia, people are 40% more likely to interact with you or your brand, if the presented material on social media is a video. Even more so, if it tells a story.

Therefore, after an initial introduction with your client, Saskia suggests using a storyboard and pictures of what you are going to film to ensure a professional outcome of the video. The editing process is one of Saskias favorite parts. It brings it all together: all the questions, what the client is selling, along with the message that the client wants to bring across.

How to start presenting yourself on social media

Basically, Saskias message is that you just need to start, make your mistakes and improve – just try. It is helpful to think about and ultimately know which social media channels you would like to use and which audience you would like to reach. However, it is through the learning process that you often find a niche. For the filming part, you can start with just your mobile phone. For the video production part, Saskia suggests professional, easy to handle software, like “iMovie” from Apple.

Next steps

If you are convinced that videos are an entrepreneurial must of the future and you would like to know more about building your own video production company, then this podcast episode is the right material for you to start with.
Also, you need to connect with Saskia, who can help you greatly. Just contact Saskia via the following channels or take part in one of the workshops Saskia organizes.

Facebook: @yourbestbusinessvideo
Instagram: @yourbestbusinessvideo
LinkedIn: @yourbestbusinessvideo

…And if you are curious as what is Help’n’Trade, read our blog post, where we introduced Help’n’Trade.

If you want to stay in touch or appear on the podcast, contact us via our social media channels like Facebook: @HelpandTrade or Twitter: @HelpnTrade1 drop us an e-mail on: contact@helpandtrade.com.
Also, don’t forget to check our application: https://helpntrade.com

00:30 – Introduction Saskia
02:55 – Video production is a tool of the future
03:45 – Importance of social media in the switch of culture in businesses
04:10 – The entrepreneurship side of solo video production
05:45 – You need a story board and a script for each story you want to tell
06:20 – Challenge of interviewing people
07:40 – You can start creating great videos without previous knowledge
09:00 – Always keep in mind who is your audience
10:10 – The greatest way to learn is through trial and error
11:30 – You can start video recording with any mobile
13:30 – Video production is not only about doing what you like
15:00 – It is difficult to outsource the video production
16:05 – Plan the recording according to the environment as well
18:20 – People are more natural in their own environment
19:40 – On doing business in Switzerland
22:15 – How to reach out to Saskia

Our team